D. U. JOURNAL OF MARKETING

A Journal of the Department of Marketing
Faculty of Business Studies
University of Dhaka, Dhaka 1000, Bangladesh
www.dumarketing.edu.bd
Vol. No. 15, June 2012 (Published in November 2014)

Marketing Journal Cover
Contents
01=Factors Affecting Internet Adoption
02=How Attractive is the Online Retailing Industry
03=Marketing of Books in Bangladesh
04=Social Media Marketing
05=Achieving Operational Excellence in Production Process
06=Pattern and Determinants of Export Diversification in Bangladesh
07=Customers’ Attitude Towards Shopping Malls
08=Evaluating the Impact of Mobile Banking Deployment
09=Determinants of Passengers’ Satisfaction with CNG-Run Auto Rickshaw Services
10= A Schema of Tourism Development Model
11=Paradigm Shift in Tourists Behavior and its Impact on Tourism Area Life Cycle
12=STP Strategies for Promoting Cox’s Bazar Sea Beach
13=The Importance of Product Attributes Influencing Purchase Decision
14=Consumers’ Expectations from Mobile Telecommunication Operators
15=Measuring Marketing Profitability Metrics of First Generation Private Commercial Banks
16=Political Services Marketing for Peaceful Bangladesh
17=Socio-Economic Factors of Readymade Garments Workers
18=Veterinary industry in bangladesh present status and future potentials
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