Program Description

Objectives of the Program

Since its inception in 1974, the Department of Marketing has been trying to cater to the needs of the professionals who are serving in the global, regional, as well as local arenas of business. Marketing is the most challenging and dynamic discipline of the 21st century. One of the reasons for studying marketing is that there are many exciting and rewarding career opportunities in marketing. Marketing is often the route to the top.

Today’s employers’ demand for smart marketing executives with’ the advent of globalization and a booming private sector. However, in Bangladesh, there is an acute shortage of institutions to train high-quality executives in marketing. The Department of Marketing, University of Dhaka, offers a good curriculum, excellent evaluation methods, and highly trained faculty members, train students to speak up courageously and professionally to uphold the image of the marketing executives in Bangladesh and abroad. The objectives of the Master of Professional Marketing (MPM) program are to supply good marketing professionals for the national and international market with advanced-level training.

Rules for MPM Program

Admission: Anyone who has a graduate degree, preferably in business, is eligible to get admission in the Professional program. Candidates should have a minimum of 2 years of practical experience, preferably in relevant fields. After the announcement of the admission commencement date, intending candidates should apply through the prescribed application form. A written admission test will be conducted for the applicants. Then a viva-voce examination will be held for selected candidates. A combined score will be developed based on marks in the written test, viva voce examination, previous academic results, and experience. Selections will be made based on the combined score.

Academic Year and Semester

There will be two intakes per academic year. The calendar year will be the academic year for this program. Each year will be divided into 2 semesters as under:

Program Duration and Marks Distribution

Master of Professional Program will be a 2-year program. This is a 51-credit-hour program comprising 16 courses, each carrying 3 credit hours, and a dissertation work equivalent to 3 credit hours.

A student can take a minimum of 2 courses and a maximum of 4 courses in each semester.

For each course unit, there will be one lecture of three hours duration every week, and each course unit is weighted 3 (three) credit hours. Each student will have to prepare and defend one term paper/project paper in each course. The distribution of marks of each course unit is as follows:

For each lecture course, there are two in-course examinations; each In-course examination is of one hour duration, carrying 15 marks. The duration of the semester final examination is two hours for each course, and the mark allocated is 40.

A single-examiner system is to be followed for the professional program. The course teacher will examine all examination scripts and give a grade to the students.

The total examination process is administered by a three-member program committee. Although the examination scripts are evaluated by assigning marks, the results are published by assigning letter grades. With these letter grades, a CGPA (Cumulative Grade Point Average) is also published in the result sheet. For each course (i) total of the marks of the semester final examination plus (ii) the total of the marks of the In-course examinations, class attendance &participation, quiz, term paper/project paper, and presentation will be converted into letter grades.

Grading Policy

In the tabulation process, only the total marks (out of 100) of a course will be rounded up, and the published results of the semester will show the grade earned and the grade point average (GPA). The Controller of Examinations shall publish the cumulative result of the program and shall provide the transcript showing course-wise grades and Cumulative Grade Point Average (CGPA) earned by the candidates for the degree.

Degree Requirement

For the Professional degree, each student is required to:

I. Complete 51 credit hours

ii. Earn a minimum CGPA of 2.50; and

iii. Complete the program in a maximum of six consecutive academic years, including the year of first admission into the program.

A student who earned an ‘F’ grade in any course shall not be awarded the degree.

Waiver Policy

Considering the background of the individual student, waiver of the courses will be determined by the program Coordination Committee.

Fees Structure

Retake and Make-up Policy

Students can retake any course if the result is ‘B’ or below in the next semester, paying the regular course fee. Make-up examination for the In-course and Course final examination will be arranged for absentee students after paying the required fees.

Courses of the MPM Program

Students must complete the following 16 courses and a dissertation paper to complete the program.

List of Courses

Total Credit Hours: 51 (per course 3 credits)